Tom Scotney

I never meant to do so much media commenting on this blog, but after the NUJ report on the digital future for journalism came out, there was one thing I wanted to talk about. As Paul Bradshaw highlights (literally) in his photoblog review of the report, the NUJ thinks it’s important that journalists brand themselves on the web.

This seems to tie in with a previous post of mine, where I talked about branding myself by putting up a proper “Tom Scotney hub” online. This was also an issue whcih came up with some feedback from work I got today. I think there’s an interesting debate to have about whether there’s any need for personal websites in this Web 2.0 world. I hope so (if nothing else because I still haven’t got bored of telling people to “go to tomscotney.com”).

I’m planning to read the report in full over the weekend to see if there’s anything else worth picking out myself. But for some proper heavyweight comment I can heartily recommend Paul Bradshaw and Neil McIntosh.